Archive for the tag: 2020

How to Increase your Direct Hotel Bookings in 2020: Tips, Tactics, Expertise from Sebastian Küchler

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An interview with Sebastian Küchler, a Swiss Hospitality Solutions consultant who shares his know-know and expertise on implementing a smart direct booking strategy at hotels.
In this new AYHT video, Sebastian Küchler talks about the most important aspects, key steps and tools involved when implementing, optimizing and maximizing a direct hotel booking strategy. He explains the best tips and how to avoid the most common mistakes when improving a direct booking strategy.

He mentions the main systems and booking tools needed: a website and a booking engine integrated with PMS using a channel manager. He also details the meaning of online key search terms and meta-search integration as well as the best way to attract the right visitors to your website in order to convert them into direct guests. He further explains the key concept of best price available for your website, the role of OTAs in the online booking game and why both room and price level aspects should be considered in any smart direct booking strategy implementation.

He also explores the creativity challenge when designing the most suitable direct booker incentives for your guests in accordance with your own hotel model.  

QUESTIONS:
What is a direct booking strategy?
Why should a hotel have a direct booking strategy?
Why is it not a good idea for hotels to just give all sales and marketing responsibilities over to OTAs?
What tools are needed to enable direct booking?
How does META search work?
What is your focus when implementing a direct booking strategy with a hotel?
What incentives can I offer to guests without lowering the price?
What is your experience with Pay-Per-Click advertisement?
What can we learn from OTAs?

with Sebastian Küchler:
https://www.swisshospitalitysolutions.ch/de/shs-team/sebastian-kuechler/
https://www.linkedin.com/in/sebastian-k%C3%BCchler-40603a83/

with Elisha Schoppig https://www.linkedin.com/in/elisha-schoppig/

Hotel-Spider is a cloud-based online distribution platform with a deep-rooted presence in the hotel technology market. We empower hospitality distribution as we imagine, develop and deploy customer-driven software solutions. Our goal is, to simplify the complex distribution landscape through our systems. Our Hotel-Spider Hospitality Distribution Platform includes booking engine, metasearch (Google, Trivago, Tripadvisor), central reservation system, PMS connectivity, and channel manager. Trust your Swiss specialists to optimize your online sales with an integrated and fully automated approach.
Contact us by email info@hotel-spider.com or call us +41 22 360 03 70
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HOTEL BOOKING TUTORIAL 2020: Make A Hotel Booking Website using MotoPress Booking and Elementor

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Finally, the long-awaited video is here where am going to show you how to make a hotel booking website using MotoPress booking engine for WordPress. I’ll show you every step from installing WordPress, to creating accommodations, services, rates, seasons, amenities, managing bookings, accepting payments and a lot more. Below are important sections and links as mention in the tutorial.
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Get a domain and web hosting
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✅http://gotechug.com/in

🔔Booking Engine: http://gotechug.com/mhb

✅Get Elementor Pro: http://gotechug.com/elementor
✅Get Astra Pro Theme: http://gotechug.com/astra
✅Get Envato Elements ( Millions of creative digital assets): http://gotechug.com/envato

Complete hotel booking playlist here: https://www.youtube.com/playlist?list=PLXiVm7T4__QF3SCGIKVXyfHmvR58Q0Adq
Install Localwp: https://youtu.be/hDTlHpAE2Zk
Logo Tutorial using Canva: https://youtu.be/kwEXdp_Xkws

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Interested in following section per section, here you go
1. Migrating Website To Host: https://youtu.be/mPlyCVSnF2M
2. Create Services: https://youtu.be/t0wDaES1gao
3. Create Amenities: https://youtu.be/pHKe-Qshk3I
4. Create Accommodation Types: https://youtu.be/e6P52Qw53aA
5. Create Hotel Season: https://youtu.be/21uGFOJvrqI
6: Create Hotel Rates: https://youtu.be/gqHWuhipm98
7: Creating Coupons: https://youtu.be/ROQl1M-XM1A
8: Creating A Terms of Use page: https://youtu.be/Ms9GutZhBpM
9: Creating A Checkout Page: https://youtu.be/Mu5LsSsZKRc
10. Using Shortcodes: https://youtu.be/iymRS3MjzA4
11. Creating a Business Email: https://youtu.be/MFEQoibEMxc
12. Hotel Booking Email Settings: https://youtu.be/Od3Cm_y3xx0
13. Cancel and Manage Bookings: https://youtu.be/EJEcR8H0UNU
14. Enabling Test Payments: (adding link)
15. Enabling PayPal Payments: https://youtu.be/9GQ57rySwvY
16. Accepting Payments via Stripe: https://youtu.be/kG3FWjX6Mfg
17. Creating a Hotel Booking Homepage: https://youtu.be/K4NCqHF08mA
18. Creating Bed Types: https://youtu.be/i44nXi9MZZc
19. Blocking Accommodations: https://youtu.be/1GvzT0bkkPA
21. Add Booking Rules: https://youtu.be/7IZXn_YD7yA
22. Syc Hotel Website with OTAs: https://youtu.be/EJEcR8H0UNU

Forget the search availability widget css, use the hotel booking form styles instead: https://youtu.be/RgckNdkbCw0

TIMESTAMPS
04:46 Overview
13:01 Installing WordPress
15:34 Login, Install Astra Theme
17:50 Getting and Installing MotoPress Hotel Booking
19:17 Creating Pages
20:57 Creating a Menu/Navigation
22:20 Creating a Header with Elementor
25:40 Creating a Free Logo
29:00 Creating A Footer
39:44 MotoPress Booking Settings for Accommodations
48:18 Creating Amenities
50:06 Adding Additional Services
54:58 Creating Accommodations
1:03:59 Creating Seasons
1:05:28 Adding Room Rates
1:19:26 Designing the Homepage
1:23:58 Adding a Search Availability Form (Don’t use the code, use this instead https://youtu.be/RgckNdkbCw0)
1:43:24 Theme Styles (Container, Fonts, Buttons, Singles)
1:48:15 Scroll To Top
1:55:22 Designing Accommodations Page in Elementor
2:10:15 Designing Search Results Page in Elementor
2:19:19 Managing Bookings
2:21:19 Designing Services Page in Elementor
2:26:10 Adding a Contact Page
2:33:55 Complete Site Overview & Closing Remarks

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Productivity Tools
🔔Get LastPass Password Manager: http://gotechug.com/lastpass
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DISCLAIMER: This video and description may contain affiliate links, which means that if you make a purchase through one of the product links, I’ll receive a small commission at NO Extra Cost to you. That way, it helps support this channel and make more videos just like this.
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