HOW I GOT THE COLUMN
to be on WB 2 News at approximately 8:35 AM on
Feb. 28th. This will be probably just a couple
of minutes long and primarily to do with fear of
flying. TV stations often reschedule at the last
minute for this type of non-news interview, but
that’s how it stands at the moment so if you’re
in the area and in the mood, be sure to tune in.
I will keep the information for this interview
current on my Events page so if the time/date
changes, you’ll see it here:
http://www.fromthecockpit.com/Events.htm
Note: My interview with The Trip Chicks on the
same date has been postponed, but I don’t have a
new date yet. It will be toward the end of March
as it stands now and again, the Events page will
be updated when I get a firmer date. In
addition, I’ll put information into my Weekly
Update as to how you may participate if you wish.
One of the most popular questions I’m asked by
friends is how I wound up with my own column at
usatoday.com. It’s not something I’ve ever been
asked through the column itself, but I think it
may be interesting enough to answer here.
When I first published “The World At My Feet” in
2004, I faced the same problem as other authors
who choose to independently publish their books.
I didn’t take my manuscript to a bunch of
publishers and get rejected—I simply chose not to
submit it in the first place. It’s extremely
difficult for an unknown author to get picked up
by a publisher so I just decided to not take on
that particular challenge for my first book.
Instead, I did my homework and decided to get the
book out there myself. I had plenty of marketing
ideas although not a lot of experience.
When I called the Denver Post to let them know
about my story, they informed me they don’t
review independently published books. See, I
already knew that. I simply had other ideas how
to go about this.
I told the guy on the other end I didn’t want a
book review—that is, I wouldn’t mind one but I
knew the policy and that’s not why I was calling.
I was hoping mine was enough of a human-interest
story (local female flying jumbo jets and how I
got there) that it was enough for an article.
The man was brusque and I did not feel as though
I was getting anywhere, but then light went on in
his head. He stopped suddenly and said he was
“taken” with my ingenuity in approaching it this
way and would indeed send out a reporter.
Lesson One, then, was, why settle for an ordinary
book review when I could have a whole article in
the Lifestyles section of a major newspaper?
The article was picked up by the Associated Press
and circulated in at least a dozen countries.
I’d actually forgotten about this possibility of
wider distribution until I started getting
letters from England, Brazil, Australia and
several other countries. I even got a note from
a Northwest Airlines pilot who saw it in Chicago
and sent me a copy. (He referred to himself as a
fellow “poodle” pilot. “Poodle” is short for
“French Poodle” and sometimes Airbus pilots refer
to themselves this way as Airbus planes come from
France.) A book review would not have gotten
this kind of distribution.
When the Lifestyle columnist came out to the
house to interview me, it occurred to me to ask
him, “How does one get their own column in a
newspaper?” My idea was if I had a column and
became well-known, I’d sell more books.
He was a very nice man, really, but he laughed at
me and said, “Well, first, you have to write for
a small county newspaper, the kind absolutely
nobody reads. Then, after a few years you might
get taken on by a larger newspaper based upon
your experience. Then, after you’ve been at it
about ten years you can apply to a major
newspaper and then you won’t make it because
there’s just too much competition.”
I sensed a little negativity in there somewhere
but I was undaunted. Some time ago, I came
across a concept which I immediately took to
heart. The concept is, “Why compete when you can
create?” I thought about this and it dawned on
me that I was in a somewhat different position
from other journalists. Business writers write
from general experience and travel writers write
about trips they have taken, but were there any
pilots doing any writing out there, fielding
technical questions from passengers? I thought
it sounded like an intriguing idea, mulled it
over for the next few days, then called up USA
Today, asking for the travel editor. I thought
if I was going to have my own column, I might as
well go big.
I explained my concept, how it would be unique
(there was a paid site with something similar,
but I didn’t know it at the time), I wouldn’t
have to come up with interesting subjects as I
would just field questions, and what did she
think?
“When can you start and how often can you produce
a column?” was her immediate response, and the
rest is history. Of course, I contacted my
airline and got written permission to do this
paid column, and one top manager there was even
interested in my idea of running it through the
airline’s website rather than through
usatoday.com but cited things like “not enough
manpower to oversee,” and so it went to USA
Today. Later, when the New York Times offered me
a syndicated column, my editors at USA Today
convinced me to stay put as my name was already
“branded” with them and I would actually get
wider distribution through them online. My
contract prohibits writing for more than one
newspaper so I had to make a choice and I’m
certain I made the right one.
It wasn’t until my second or even third
conversation with the travel editor that I
realized it was to be online and not in print due
to a lack of space in the print version of the
newspaper. With an international total readership
of an estimated 8.9 million, I thought I was
getting a pretty good deal, especially since it
was agreed I could mention my book title in the
bio or “tagline” at the bottom.
There is even more to the story than this. The
original idea for www.fromthecockpit.com was for
passengers to have the ability to ask me
questions through my own site. After getting my
airline’s approval, I started to mention over the
public address system that anyone who had a
question about their flight should drop off a
business card or note in the cockpit on the way
out and I would be in touch as to how they could
get their questions answered.
After only one month I had over 300 business
cards, many of them with questions written right
on them. When I started going through them I was
really surprised to see who was interested. For
some reason, I expected to appeal to a younger
audience, meaning teenagers and even younger.
What I was getting was business cards from CEO’s
of oil companies, judges, bank presidents,
hospital administrators, etc. By the time I got
the column, I had an established audience of
several hundred. Now, almost a year and a half
later, my audience is in the hundreds of
thousands worldwide. They don’t care that I’ve
never taken a writing class in my life. They
just care that I do my very best to answer their
questions in familiar terms. The response has
been better than for any other column ever run by
USA Today since they started running online
columns several years ago.
My second book, which is on hold at the moment
while some technical issues are ironed out
regarding the content, will be published by a
mainstream publisher with whom I am already under
contract. Getting my first book “out there” on
my own remains a difficult challenge, and I want
to experience going through a publisher now that
I’ve experienced self-publishing. Although I’ve
sold many thousands of books, mass-distribution
is a problem which a mainstream publisher can
help overcome.
If you’d like to see the Denver Post article
mentioned above, you can find it, along with a
few other articles, at www.fromthecockpit.com by
clicking on Media Links, or just click here:
Denver Post Article.
Of course you can always find my current
usatoday.com on the Home Page of my site or by
clicking the link at the top of this newsletter.
And that is how I got my own column. Being
impatient, aggressive and even naïve is such an
advantage at times and once again, I’m glad I
didn’t heed the negative advice I got. Bringing
something brand new to the table simply removes
the necessity to compete with established talent.
I use this philosophy all the time and I hope
some of my readers may find it beneficial as
well.
And with that, Cap'n Meryl
Until Next Time,
Maintain Airspeed,
